• Personal Code of Conduct

    Founder Empathy

    Startups are hard, and fundraising is rough. I have been in your shoes as a former founder. Therefore, I am transparent about my thinking, process, conflicts of interest, competitors in our portfolio, or the likelihood of an investment. I will not string you along.

    Mutual Respect

    I respect your time by maximizing remote meetings, being on time and letting you know in advance about delays or rescheduling. I read and understand all materials that you send me at least one day before. I will focus on you (and not my phone or email) during our meetings.


    I educate before I negotiate. I am frank about the market range for investment terms. I seek a fair equity stake in your business that incentivizes the best spread of startup outcomes. If we have partnered, I will act in the best interests of the company, respond promptly at all times and be personally there for you rain or shine.

  • How To Use Jeremy Au

    Honestly, most investors don't do much. It's mostly the money and how it looks for other investors, prospective candidates, and potential customers. That said, I can:


    1. Answer any questions you have about really anything at all
    2. Give you access to a bunch of resources that I'm building for myself and friends
    3. Connect you interesting resumes
    4. If my audience can be valuable to you, podcast about you
    5. Play around as early customer feedback
    6. Get out of your way!

    I love helping with

    • Product-market fit discussions
    • Unit economics and business model
    • Launch/ marketing/ distribution strategy (mostly using podcasts, influencers and word-of-mouth)
    • Saying great things about you to press, prospective talent, and other investors
    • Referring to talent in the ecosystem from time to time
    • Does not help with engineering or product design

    Please reach out to me at any hour. I have notifications set up so I'll only get alerted when I want to. If it's urgent, Whatsapp me for the fastest response.

    • WhatsApp (I'll send my # to you post-investment)
    • Videocall (I'll send you my Calendly link post-investment too)

    Inspired by Sahil Shah

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